Case Studies
Embracing Innovation: Kenya's Battle Against Election Misinformation
As Kenya geared up for its landmark 2022 General Elections, the nation stood at the crossroads of technological advancement and democratic integrity. With digital technologies permeating every aspect of society, the specter of misinformation loomed large. But amidst these challenges, GDC partnered with UK Aid to pioneer a bold approach: harnessing Artificial Intelligence (AI) to safeguard the integrity of the republic’s electoral process.
🔍 Understanding the Landscape:
The proliferation of digital platforms has transformed the dissemination of information, presenting both opportunities and pitfalls. Previous elections have witnessed the insidious spread of misinformation via the Cambridge Analytica propaganda machine, prompting concerns over cybersecurity and the lack of regulatory frameworks in Kenya.
🛡️ The Role of AI:
Our researchers explored AI’s potential in combating misinformation. By analyzing the impact of fake news, targeting advertising…